LEITZ PRIME lenses have been described as “cinematic, beautiful, an iconic confluence of coatings, glass, design, art and craft.” Development began in 2015.

In 2019, I remember rhapsodizing, “LEITZ PRIME has the look of glowing, lusciously smooth skin tones, detailed details where you want them—sharp eyelashes and eyebrows—with silky sympathetic focus roll-off, gently tempered depth of field dimensionality, impressionistic luminous backgrounds, beautiful bokeh and harmonious contrast.”

Both LEITZ PRIME and ZOOM lenses have /i Technology metadata.

(This is a “reprint” from August 2020 FDTimes issue 104.)